CULTURAL DIRECTION & CREATIVE AUTHORSHIP

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I ALIGN WITH BRANDS AT MOMENTS WHERE TASTE, NARRATIVE AND PRESENCE DETERMINE WHETHER THEY LEAD WITH CULTURE 

OR QUIETLY FADE. THE PROBLEMS WE SOLVE THROUGH CREATIVE DIRECTION ARE SHAPING CULTURAL SHARPNESS, NARRATIVE COHERENCE, AUTHENTICITY GAPS AND RELEVANCE THAT FEELS EARNED. MY ROLE IS PART EXECUTION, PART AUTHORSHIP -- CURATING HOW BRANDS SHOW UP VISUALLY, EXPERIENTIALLY 

AND STRATEGICALLY. 

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PARTNERSHIPS ARE MADE SELECTIVELY.